![]() See What Your 4K UHD TV Can Really Do With The Spears & Munsil 4K UHD Blu-ray Disc, $39.95. The company said two-way interactive capabilities of NextGen TV will soon begin to expand to additional households, enabling consumers to receive more customized and localized experiences, enabled in part by watermarking tools. Verance said LG NextGen TVs, cable networks and regional sports networks will be able to use the watermarking tech to “join local TV stations and national networks in planning to bring interactive capabilities to the living room.” The digital watermarking capability will provide broadcasters and content rights holders with tools to trace and monitor usage of content, including encrypted premium content that some stations will be looking to implement to use portions of their ATSC 3.0 bandwidth for premium content they can offer to generate incremental revenue opportunities over the public airwaves supplemented with IP streaming. LG has been adding NextGen TV tuning to select premium 4K and 8K TV series models, including screen sizes ranging from 55-to 97-inch class sizes. Verance said that starting this spring, dozens of 20 LG NextGen TV tuner enabled TV models will receive a firmware update to add this “Verance Aspect” watermark technology. ![]() ![]() Among the interesting trends to come out of the recent NAB Show this week was the acceleration of digital rights management tools associated interactive content for NextGen TV as well multichannel cable/satellite/telco transmission.Īmong the announcements in this regard was news that content measurement and enhancement systems developer Verance has reached an agreement with LG Electronics to implement new Verance digital watermarking technology in LG NextGen TV-ready sets that are expected to enable reception of new interactive experiences via programs delivered by cable, satellite or antenna reception. ![]()
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